Keep abreast of global warming trend and avoid RSS spam ads
by Franke James
FOUR USEFUL NEWS TOOLS
I want to share with you four useful tools to keep abreast of the global warming trend.
1. The first is Google News, which lets you personalize your news page. You can add ‘global warming’ as a custom selection, and select how many news stories you want to read. It allows you to be your own newspaper editor, pulling stories from around the world, effortlessly. I love it! This tip was inspired by ‘Time to get Mad as Hell‘ by Jock Gill, Co-Founder of Biomass Commodities Corporation.
2. The second tool is a Google companion, Google Alerts. This will aggregate all the global warming stories (that Google deems worthy) appearing on the news and web. It’s more comprehensive than the Google News feature but not as visual. It also requires more action on the reader’s part to dig through the stories.
3. The Energy & Climate News letter is a terrific summary of energy and climate news published weekly by WBCSD. It focuses on issues of sustainable development. It monitors developments in the political and business arenas, scientific advances and environmental and social concerns. In addition to news articles from major newspapers and magazines, it also highlights valuable academic surveys on the topic. You can sign up at WBCSD or subscribe by sending a blank email to: firstname.lastname@example.org
4. The fourth, in a shameless act of self-promotion, is to sign up for the Desperate Marketing Global Warming RSS. Our spin is to look for the silver lining in the global warming problem. Who knows? You may make money from one of our bright ideas, and also save the world.
SPAM RSS ADS? WHAT A DESPERATE MARKETING ATTEMPT
Lastly I want to share my amazement, and disgust, at RSS ads which are being distributed by a Canadian newspaper, The Globe and Mail. What are they thinking? These are separate RSS emails that only contain ads. They clog my RSS inbox and compete for my attention. It is a desperate marketing attempt, of the worst kind, and one that I fervently hope will not spawn a trend… The good news is that with RSS the subscriber is in control. I couldn’t delete the Globe RSS feed fast enough.